This is the official ViA logotype. The ViA Logotype is today (2014) registered in many countries around the world.

The history to the name and the use of "via", came-out of the idea to operate Dubai as a eHUB between east and West, whereas the name natural become "VIA DUBAI", you can here see on the right side the first graphical image of "VIA DUBAI".

The ViAcard is a registered trademark.

When the ViA concept was created back in 2004/2005 we did only use the name "ViA" as the name for the card, but as time did pass, it become more obvious to say and use "ViA CARD" as our registered name for our own card program. The ViA Card has also become the name for our Thailand based operation, which was started already 2005 under the name of Payment Solution and when the ViA Global Holding AG and its founder acquired two Thai companies the name was Payment Solution 2008 (Thailand) Co Ltd, which came to be changed to ViA Card (Thailand) Co Ltd in 2011.

For your information, the first public ViA Card was launched as The ViA Gold Card in 2007.

ViA CARE is another registered trademark which will be used for our charity programs, within the ViA Group. The hart-formed "C" makes it very lovely.... and caring...

Here we have the ViA Single Character also another registered trademark. If you look closely, you can see all three letters or graphical images in ViA made into one single character.

The reason for us to create this, the ViA Single Character has its history from that traditional card-brands, had (before) a single character symbol imprinted as part of what was imprinted (embossed) in a credit card.

In the future we may use the ViA Single Character as a symbol for our e-money, the VIANS.

Another interesting development which came-out from the creation of the ViA Single Character, was a number of animations and graphical explanations where the character came alive. If you like to see the movie (animation)just click here.

The ViAns was actually concurring the ViA Single Character, which had become a clown, so if you like to read the full story on how the ViAns came to live, just click here

When the ViA model came to be created, we where working with many proposed slogans, such as "ViA the best way" and to mention another "ViA the best way" but after internal battles, the founder Lars Olof Kanngard convinced the team that "VIA A BETTER WAY" always can make things better and solve problems and present solutions, it is a slogan which never can be a limitation.

Another 'cool' thing with the slogan is that "via" means "the way through" and "a better way" also points out that we are on the way, so it is a slogan which has a so called double synonymy....